With just a few days until the AllWeb digital marketing conference, we bring you an overview of the topics that will be addressed by our selected international speakers in this field.
LinkedIn and Content Writing
Jasmin Alic, widely known as Jay from Hey Jay, is a LinkedIn expert. He currently has over 240,000 followers on LinkedIn and is the co-founder of Link Up, an audio podcast on LinkedIn, as well as the founder of Hey Jay—an agency dedicated to enhancing brands through innovative social content and marketing strategies. His impressive portfolio includes work with industry giants such as Microsoft, Digicel, Shell, Dash Digital Cash, Marriott Bonvoy, and many others.
Conversion Rate Optimisation
Luiza de Lange, People Leader. An experienced marketer who acts as a bridge between business and technology. Certified by Google Squared Online as a change maker, she is curious when it comes to exploring new things and is drawn to the unknown. Are you part of the 10% of companies that truly operate based on their data? Here’s something you might not know: nearly half of today’s internet traffic comes from bots 🤖. Imagine making critical decisions for your website or app based on skewed data! Not to mention a vast audience you might be overlooking… 👀 And if you think you’re completely impartial in decision-making—well, that’s a bias in itself! These are just some of the topics Luiza will discuss at AllWeb.
Analytics & Strategy
Robert Petkovic, with over 20 years of experience in the digital field, began his journey as a psychology student with a passion for creating websites. Over time, he successfully developed some of the most visited websites in Croatia. Transitioning to web project management, he played a key role in improving the performance of various hotel websites in Croatia by applying advanced Google Analytics techniques. In the last decade, he has positioned himself as one of the most recognized analysts in the region. Currently, he serves as the Director of Analytics at Pro Media Group and is among the few specialists in the Balkan region who use Analytics daily in their work. He collaborates with world-renowned web analytics experts and is known for his ability to extract valuable insights from website data within minutes. He has even presented to audiences of 10,000 people.
If you haven’t purchased your ticket yet, you can go to: AllWeb.
Artificial Intelligence in Communication & Leadership
Sirous Kavehercy is an inspiring storyteller who, with his authentic presentation style and personal anecdotes, takes you on a journey through the worlds of technology, culture, and communication. As a teenager, Sirous learned programming in the 80s. He earned his master’s degree in Computer Science and Artificial Intelligence with high honors at a time when the Internet and mobile phones were still in their infancy. Since then, he has witnessed all the revolutionary digital developments like the Internet, World Wide Web, Mobile Phones, Mobile/Internet/Marketing firsthand through his work. Sirous has over three decades of international experience in innovation and digitization as an architect, consultant, business developer, marketer, and, since 2011, as an entrepreneur. This has given him a wealth of knowledge and intercultural expertise from Asia to Europe, Africa, and the USA. As the founder of Tripylon Media, he supports organizations in the field of digital transformation, globalization, and communication. Sirous has facilitated and conducted training programs for various government organizations and multinational corporations. He has designed programs for effective teamwork in geographically dispersed teams, managing multicultural teams, training for foreigners, and intercultural communication and marketing.
Personal Branding and LinkedIn
Lara Acosta is an entrepreneur and personal branding strategist. Creating her first business, LA Digital, a marketing agency for personal brands during her master’s program, marked her entry into the business world. Working with the top 1% of entrepreneurs and founders, Lara has grown her business and personal brand on LinkedIn. Today, she runs sold-out programs for personal brands, educating and reaching more people every day. Lara is also one of the top creators on LinkedIn worldwide and was named the number one female creator on LinkedIn in 2023, with 150,000 followers on the platform.
Social Media and Influencer Marketing
Pedram Parsaian is the CEO and Founder of FOLLOW Austria, an Influencer Marketing and Social Media Agency, as well as the CEO and Founder of Ghost B.M. GmbH, a company that helps build product brands for consumers in collaboration with celebrities and influencers. Pedram is also a co-founder of TrueYou Fashion, a leading label for Storytelling and Street Style in Austria. With a background in Business Communications, Pedram has held several managerial and leadership roles at Holmes Place, successfully leading sales teams and implementing new strategies to achieve objectives.
Customer Loyalty
Magda Kay has over a decade of experience as a trainer and mentor. She has received certifications from the ThetaHealing Institute, Agama Tantra School, Sri Kali Tantra Yoga Ashram, Yoga Alliance, and the Malaysian Association of Yoga Instructors. She has studied with master teachers in India, Thailand, Malaysia, Nepal, and Bali. Combining her passion for human behavior and psychology, Magda offers a unique approach to helping people.
Using PPC Data to Understand Multi-Channel Marketing
Azeem Ahmad is a multi-disciplinary digital marketer with nearly ten years of experience in the industry. He has spoken at international conferences and has served on various juries for global marketing awards. He has worked for years with various clients, including international banking brands and insurance companies, retail brands, and eCommerce in five major European countries, assisting in the marketing of a vehicle brand in nearly 30 countries. He has achieved significant successes during this time that he is happy to share with us.
Matt Desmier
Whether working for himself or others, his product has always been the same: providing agencies, businesses, and large companies with clarity, knowledge, and inspiration. Currently, this is manifested by harnessing the many talents within Bournemouth University (and there are many) to drive economic growth across various industries.
The Topic He Will Address on November 7 in Tirana: AI – Magic or Deceptive Skill?
There is no doubt that AI is a game changer. But which game will it change? In a masterful display of deception that would make Penn & Teller proud, while we are all captivated and swept away by its novelty, are the magicians responsible for the development of AI engines doing something else?
Ivan Brezak Brkan
Ivan is the founder and editor of Netokracija, the “Techcrunch of the Balkans,” which he established at the age of 22. Forbes has called him the “aristocrat of the internet” in its special edition for the “digital generation that doesn’t care about borders.” As a consultant for digital content, Ivan has helped brands such as Mastercard, A1, Microsoft, and Raiffeisen Bank with content marketing and employer branding.
If you haven’t bought your ticket yet, you can take it here AllWeb!
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