A new store concept in Albania, by Aladini

It seems that market innovations will bring technology companies into traditional retail industries as well. Currently, a new ‘Retail’ concept has just started in Tirana from the largest online sales company in Albania, Aladini.al.

Apart from the fact that the first Omni-Channel store is a concept where online sales are mixed with the traditional one, Aladini has thought of an even more unique adaptation as a result of the unique needs of the Albanian market with online sales.

The new concept is a novelty in the market. It will function as a point for creating events focusing on the products that Albanians use.

Aladini executives expect the store to serve as a meeting point for service providers with the customer. Each week the store will have a new event focusing on a specific category, where the benefits of these products will be demonstrated accompanied by experts who show them. This way consumers interested in each category can have a place to discuss with experts to better understand what they are consuming.

Each week the topic will be chosen differently according to customer needs. One week may focus on the products of a healthier life, another week on painting products, another week on new products in the phone market and so on each week will have a different focus.

The first week starting on April 17th will focus on "Cool" products on the market, where the brands that have these products will allow the consumer to try them, and at the same time, with expert's help will have the opportunity to understand their benefits. Next week will be focused on products for a healthier life. The third week will be focused on "Outdoor" products for nature lovers and so on.

Meanwhile, all offers and products will be accessible online on the platform www.aladini.al, and the customer will have the opportunity to order it online and physically withdraw it or order it in the store. You can buy it online and physically return it, and such mixes. This is the Omni-Channel concept that for the first time comes in its full version by Aladini.

"The need we have seen in Albanian consumers to have a physical interaction with us has made us add this value to them with our physical store," says Aladini's staff. "Of course, our focus is online and we will continue to increase the quality and benefits of online customers. The store is not a shift of focus but a strategy to increase the value we give to our customers. We are sure that after the customer has interacted with us several times physically will continue to buy our products online because the convenience offered by our online platform is extraordinary and is simply a matter of time until most customers buy online in Albania. But we want to speed up this process so we are going where the consumer wants to interact with us in the beginning, to show in his way the benefits we offer.

The store will also be an opportunity for representatives of different brands to increase the value of their brands through cooperation with us. Just like with customers we offer greater value to brand representatives through our platform and logistics infrastructure, but seeing their need to have a physical connection with customers we approach their need.

With this approach, we will be quicker in finalizing our vision of being the platform with the largest variety of online products at the best prices on the market. Our mission is to have the best possible cooperation with all our partners to facilitate the lives of our customers. Having a physical store focused on events we will have the opportunity to give customers maximum information online. The way we will do this is by filming the event and editing it to bring it to the online customer with a video explaining the product, with real photos of the product. By getting feedback on our physical store from the customer we will be able to further improve our online service.

So far being only online, customers are not used to giving feedback, by physically approaching them we will be able to improve everything faster according to customer priorities.

The store is also unique in its structure. There have been two-tank parking lots which we have transformed into what we consider to be the most beautiful shop in Tirana at the moment. This has been done deliberately to show that we are innovators, and why online sales still mostly remain at the level of social media we have nothing stopping us from positioning him where he really should be and will be in the future.

We invite you to visit us on our premises to see what we can do better for you in the future!"