More than 300 participants attended the Allweb Digital Marketing Conference on November 7th, 2024, in Tirana. Technology, the use of AI as a tool and not a solution, and the humanization of technology were key themes in a day filled with intensive and dynamic messages from Allweb speakers. As the reality of advanced technology becomes unavoidable, not using it is no longer an option. However, the messages from experts in the field urged the audience to approach it with care and wisdom to find the right way to use it.
If you think you can craft strategies or create content for posts using ChatGPT, you’re mistaken. Tools like ChatGPT or similar ones can help you get a starting point, provide more suggestions, and most importantly, deliver content that you will need to work on—adding your information and refining it to distribute your message.
In practice, we are still the “masters” of content and human connection, that clients will always need. Many speakers emphasized that every technological development is creating opportunities for job displacement in various sectors, with a shift toward creativity. In this regard, the leaders of the most significant technological developments are large international companies. While ideas and new developments may come from startups, there are large companies that have the financial resources to apply these innovations on a large scale, often acquiring the startups in the process.
At the Allweb stage, during its seventh conference in Tirana, topics such as LinkedIn and Content Writing, Conversion Rate Optimization, Analytics & Strategy, Personal Branding and LinkedIn, Social Media and Influencer Marketing, Artificial Intelligence in Communication & Leadership, Customer Loyalty, and AI—Magic or Deceptive Skill were discussed. There was also a session on how to use PPC data to understand multi-channel marketing and communicate effectively with executives.
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