In line with its mission to modernize the way B2B events are conducted in Albania and the region, B2Balkan.com has been selected as the official platform for organizing B2B meetings during the Tourism Fair Albania (TFA26), taking place on February 11–12, 2026.
The B2Balkan.com platform is supported by Startup Albania through the 2025 grant program, enabling further development and promotion of this innovative project in the field of B2B cooperation across the region.
This collaboration with Iceberg Exhibitions marks an important step in the digitalization of business relations among companies operating in strategic sectors such as renewable energy, sustainable construction, and green technologies. With its advanced B2B matchmaking module, B2Balkan.com allows exhibitors and professional visitors to connect directly in an organized and transparent environment.
How do B2B meetings work during TFA26?
All participating companies register in advance on the platform, create detailed profiles, and identify potential business partners through advanced filters and interest-based matching.
During the fair, these opportunities turn into one-to-one meetings, organized in a dedicated B2B zone within the event.
In addition to local exhibitors, around 50 international buyers from 18 countries will be present, ready to invest in regional tourism destinations, guided tours, and related services—bringing tangible benefits not only to companies but also to the broader economic landscape and regional destination promotion.
Benefits of this innovative model
This approach offers several clear advantages:
- Maximum efficiency: No time wasted on random or unplanned searches.
- Transparency and control: Companies choose who they meet and confirm meetings in real time.
- Post-event analytics: Organizers and exhibitors receive analytical reports on meeting performance and partnership potential.
- A professional experience for both sides
This innovative model is further enhanced by B2Balkan.com’s intuitive interface, designed to simplify the complex process of planning and following up on B2B contacts after the event. According to organizers, interest in participating in the B2B meetings this year has increased significantly—reflecting the broader digitalization trend shaping B2B sectors across the region.
B2Balkan.com sees this collaboration as a concrete demonstration of how technology brings value to organizing events with economic and professional impact. By empowering structured business meetings, the platform offers a reliable tool that helps companies build sustainable partnerships and generate new business opportunities.
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