U-Report is a messaging tool that empowers young people around the world to engage with and speak out on issues that matter to them. It works by gathering opinions and information from young people on topics they care about – ranging from employment to discrimination and child marriage. U-Reporters respond to polls, report issues and support child rights. The data and insights are shared back with communities and connected to policy makers who make decisions that affect young people.
U-Report is now active in 68 countries, benefiting over 11 million users all over the world. Country U-Reports are run by UNICEF and partners on the ground, including local government, non-governmental organizations and young people themselves. U-Report is available via numerous messaging, social media and SMS channels, and even works on a basic mobile phone. It is free, anonymous and easy to use.
The Western Balkans U-Report is the first of its kind as a sub-regional U-Report and it includes the UNICEF Country Offices of Albania, Kosovo* and Montenegro. National polls are administered only to U-Reporters in that nation, while sub-regional polls will be administered to all U-Reporters in the Western Balkans! Our best practices at Western Balkans are being documented for sharing with countries across the world implementing U-Report to support the replication of our efficient results.
By nature, the purpose of programmatic interventions is to address various issues and uncovered challenges. Constant programmatic interventions are always based on evidence, research and reports generated by central institutions, international and local agencies and NGOs. However, time of production of data, research and outreach costs always play a significant inhibiting role in the inclusivity of various studies which directly affect the validity of the information upon which these programmatic interventions are based.
As Western Balkans governments, institutions, donor agencies and NGOs continue to invest substantial funds to design and implement numerous programmatic interventions for improving every area of life in their communities, real-time information and perspective from thousands of U-Reporters can drastically improve the impact and efficiency of each intervention. U-Report can provide access to real-time and all-inclusive information, on any specific theme being polled, informing each programmatic intervention with perspective from tens of thousands of U-Reporters, with overwhelming data on key indicators, thus enabling governments, institutions, NGOs and agencies to address matters that its residents perceive as most pressing, and by making programmatic interventions much more precise and impactful.
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