This session of the FounderDNA Series by Plug and Play focuses on the “Science of Building What People Want,” moving beyond the initial transition to product-market fit. The masterclass dives deep into the technical and design “engine room,” exploring how to move from a raw prototype to a secure, scalable, and desirable global product. The panel leverages specialized expertise in B2B scaling, Fintech infrastructure, design sprints, human-centric innovation, and lean validation. Discussion points will cover: The Validation Filter: Using rapid prototyping and Design Sprints to prevent the number one killer of startups: “No Market Need.” Infrastructure vs. Experience: Building complex technical products (like FinTech/SaaS) that are secure, intuitive, and “sellable” to global markets. The Human Element: Exploring how founders can move from being “feature builders” to “problem solvers” by addressing the user’s deepest pain points. Join us for insights on the Art of the MVP, engineering for scale, and designing for user trust in complex industries. Speakers: Rob Israch – President/Former CMO at Tipalti; Ex-NetSuite (Growth Strategist) Sabrina Goerlich – Strategic Designer & Founder of DesignSprintStudio (Innovation Catalyst) Neil Cocker – Founder of Product Market Hiit; Startup Consultant (Validation Expert) Moderator: June Nardiello – Lecturer in Entrepreneurship & Sustainable Business Model Generation at Stuttgart Media University & Startup Mentor When Thursday Feb 26, 2026 ⋅ 6pm – 7pm (Central European Time – Tirana) Location Pyramid of Tirana, Bulevardi Dëshmorët e Kombit 5, Tiranë, Albania (Floor -1, Green Cube) View map