Tourism Travel & Show 2025
February 12 @ 9:00 am - February 13 @ 5:00 pm UTC+1
TOURISM & TRAVEL SHOW ALBANIA 2025
Regional Tourism Offer
When: February 12-13, 2025
Where: Palace of Congresses, Tirana
Organizer: Iceberg Exhibitions
DISCOVER ALBANIA: A GATEWAY BETWEEN EAST AND WEST
As the Official Host Country of ITB Berlin 2025, Albania is taking center stage on the global tourism
map. Known for its unique blend of Eastern and Western cultures, the country is emerging as a premier
travel destination for visitors worldwide.
TOURISM HIGHLIGHTS:
• 10.1 million visitors in 2024 – marking Albania’s rise as a tourism hotspot.
• Third-highest tourism growth globally and highest in Europe (UNWTO, 2024).
• 4.9 million visits to protected natural areas from January to October 2024, surpassing 2023’s
total.
These figures highlight Albania’s transformation into a year-round destination focused on eco-tourism
and sustainable travel, offering travelers a perfect blend of natural beauty, cultural heritage, and
adventure.
ELEVATING TOURISM, EMPOWERING SUSTAINABILITY
WORKING TOGETHER FOR A THRIVING,
SUSTAINABLE FUTURE IN THE WESTERN BALKANS
Tourism in the Western Balkans is booming, with arrivals increasing by 23% and overnight stays growing by
27.5% in 2024. But with such growth comes a vital question: is it sustainable?
The Tourism & Travel Show Albania 2025 shifts the focus from sheer numbers to sustainable socio-
economic and environmental progress. As demand for eco-friendly and culturally conscious travel grows,
The Western Balkans are uniquely positioned to become a leading sustainable tourism destination.
Achieving this requires:
• Strengthening partnerships:
Promote eco-friendly initiatives and cultural preservation.
• Adopting global standards:
Align with European and international sustainable
tourism certifications.
• Securing EU support:
Collaboration with international stakeholders to drive
sustainable initiatives.
By prioritizing sustainability, the region can foster
interconnectedness, enhance global appeal, and secure
long-term viability in a competitive marketplace.
ELEVATING TOURISM, EMPOWERING SUSTAINABILITY
HIGHLIGHTS FROM THE 2024
The Tourism & Travel Show Albania 2024 was a
remarkable success, featuring a dedicated B2B
platform in collaboration with New Deal Europe, a
leading player in the tourism sector.
Key Achievements:
• 49 international buyers from industries like
accommodation, destination management, and
travel technology.
• 89 regional suppliers engaging in productive
business meetings.
• 517 meetings arranged through the digital
platform www.b2balkan.com.
These interactions fostered invaluable connections
and collaborations, strengthening the region’s
tourism sector.
The 2025 edition aims to build on this success,
offering more opportunities for networking,
innovation, and business development.
ELEVATING TOURISM, EMPOWERING SUSTAINABILITY
WHY EXHIBIT?
Exhibiting at the Tourism & Travel Show Albania 2025 provides
unparalleled access to key players in the tourism industry.
Reasons to Exhibit:
• Largest B2B Tourism Trade Show in the Region:
Connect with professionals across the Balkan market.
• Access the Entire Balkan Market:
Tap into a rapidly growing tourism hub.
• Boost Brand Visibility:
Enhance recognition among industry leaders, buyers, and decision-makers.
• Discover Opportunities:
Network with tour planners, travel agents, and buyers seeking unique travel ideas.
• Stay Ahead of Trends:
Learn about innovations, technologies, and strategies shaping tourism in 2025.
• Forge New Partnerships:
Build connections to expand your business reach.
• Strengthen Relationships:
Deepen ties with peers and stakeholders in the industry.
WHO WILL EXHIBIT? WHO WILL VISIT?
The Tourism & Travel Show Albania 2025
will showcase a diverse range of exhibitors,
including:
• Leading Albanian and Regional Agencies
• Tour Operator Associations
• Hotels and Resorts
• National Tourism Agencies
• Government Institutions
• International Tour Operators
• Education and Career Institutions
• Travel Technology Providers
• Transportation Companies
• Artisanal and Cultural Heritage
Exhibitors
The fair will attract a wide audience,
including:
• Tour Operators: Exploring partnerships
and fresh travel packages.
• Group Travel Organizers: Seeking
innovative group-specific options.
• Travel Agents: Discovering new
destinations and products.
• Travel Trade Professionals: Engaging
with suppliers and industry trends.
• Tourism Enthusiasts: Passionate
travelers seeking inspiration.
ELEVATING TOURISM, EMPOWERING SUSTAINABILITY
EXPERIENCE THE FAIR ZONES
The event is designed to provide a seamless experience:
• Entrance/Reception: Registration and visitor assistance.
• Exhibition Area: A showcase of innovative services, exciting destinations, and
unique travel opportunities.
• B2B Zone: The hub for scheduled business meetings, bringing together 50
international buyers through the Hosted Buyers Program.
• Events Zone: Interactive workshops and panel discussions on tourism trends.
• Food & Networking Lounge: A relaxed space for informal networking.
• Career & Education Zone: Opportunities for professional development in the
tourism sector.
[email protected]
www.icebergexhibitions.com
Rr. Tish Daija, Kompleksi Kika 2,
Nd. 32, H26 (6), Tirana, Albania, 1001
Tel: +355 69 40 63 909