The Forbes CMO Summit 2025, European edition, brought together the most influential voices in marketing, communications, and sales to discuss the intersection of Artificial Intelligence, creativity, and human relationships. Representing Albania, Aurel Domi, Vice President of Atlas Corporation, joined leaders from Meta, Forbes, and Unilever to exchange perspectives on brand transformation and adaptation in this era of rapid change.
Global brand leaders such as Sherry Phillips (CEO, Forbes Media), Alex Schultz (CMO, Meta), Noel Mack (Chief Brand Officer, Gymshark), Seth Matlins (Managing Director, Forbes CMO Network), the CMO of Unilever, and others participated in the summit, sharing their insights on blending human intelligence with artificial intelligence.
Mr. Domi, a representative of the new generation of business leaders in Albania and the Western Balkans, had the opportunity to meet and converse with these corporate executives, discussing the ideas shared at the Forbes CMO Summit from “The CEO’s Guide to Marketing” to “Marketing to Machines.” He emphasized that these practices are not only shaping the future of global brands but are already being implemented within Atlas Corporation. The companies of this Albanian business group Ola Foods, Atlas Mills, and Besniku, are embracing these changes through:
- The use of technology and data to enhance brand relevance and customer experience;
- Building purpose-driven brands focused on quality, sustainability, and innovation;
- Connecting local authenticity with the sophistication of global marketing.
In his presentation, Mr. Domi stated:
“The approach of Atlas Mills and Ola Foods, combining authentic storytelling, technology-driven precision, and a global brand mindset reflects the same principles that define leading marketing strategies worldwide. All of this is carefully built with the understanding that our companies operate in the food sector, where consumer input is essential. At this point, there’s an intersection between the innovations companies must deliver to remain competitive and the expectations of consumers.”
Mr. Domi, bringing Albania as an example, highlighted the dynamism of Albanian business and the agility with which Albanian corporations adapt to innovations emerging from European and American markets.
He also outlined how Atlas Mills and Ola Foods apply the latest technological innovations in their communication with citizens while remaining deeply rooted in tradition as food is one of the key elements of a nation’s heritage. He further emphasized the ongoing efforts to align AI and marketing practices across the Balkan region, where Atlas Corporation operates.
The Forbes CMO 2025 Europe, held in the British capital on November 10, brought together marketing, public relations, and sales executives from across Europe. It is the second-largest event of its kind in the world, following the Forbes CMO Summit held in Aspen, United States, every September. Forbes magazine continues to stand at the forefront of global communication and corporate events, sharing worldwide the latest ideas and innovations in the field of business.
Read more about the event:
0 comments