GOtaps is an initiative born from the need to offer professionals an easier and more practical way to present their professional identity in digital form. Along the way, founder Todi Karoli has faced several common challenges for a new startup, especially in educating the market and introducing a concept that was still unfamiliar to many users.
Many professionals continued to rely on traditional methods of presentation, so the team focused on clear communication, practical demonstrations, and partnerships that helped build trust. Beyond the challenge of adoption, GOtaps also faced the issue of scaling the product as demand gradually increased. The team chose to invest in a stable infrastructure and to develop a platform that performs reliably even as it grows. Today, GOtaps is used by professionals and businesses looking for a more organized way to manage their professional presentation information.
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When asked about achievements, Todi says that the most important one for them is the fact that the platform is used regularly and serves people in their day-to-day activities. Building trust and consolidating the platform as a clear and practical tool has been one of the most positive aspects of their development. As for the future, GOtaps aims to expand its platform features and add new elements that help users better manage their professional presence. Medium-term plans include integrating with other systems commonly used by professionals, expanding into new markets, and using the opportunities offered by artificial intelligence for personalization and more accurate analytics.
Partnerships have played an important role in GOtaps’s growth, opening doors to testing opportunities, real feedback, and access to various professional networks. According to Todi, these collaborations have helped the platform evolve and adapt more effectively to users’ needs. Winning support from NomadTech came at a time when the team is ready to develop new versions of the product and expand its functionalities. Todi explains that this support will help them work on deeper personalization, automations, and new integrations, as well as test modules that will be introduced later as part of a well-defined development plan.
In his long-term vision, Todi wants GOtaps to remain a practical, clear, and useful platform for professionals — remembered as a simple but valuable tool that helped organize and present professional identity in a digital format.

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