On April 2, 2026, Tirana will host one of the most recognized international names in marketing and sales, Scott Sorrell, at an event expected to attract strong interest from business professionals—especially those in sales and real estate. The event will take place at Hotel Maritim Plaza Tirana, from 16:30 to 20:30.
Also known as “Mr. Charge Higher Prices,” Sorrell has built a strong global reputation as a mentor and advisor in increasing the perceived value of products and services. His approach focuses on what is known as value-based selling—a model that shifts the focus away from competing on low prices and toward building a more differentiated and valuable offering in the eyes of the customer.
In an increasingly competitive market, where the pressure to lower prices is high, Sorrell’s message is clear: businesses should not win by selling cheaper, but by selling better. Through techniques in negotiation, influence, and premium positioning, he aims to equip participants with practical tools to increase profits and strengthen their authority in the market.
The event is expected to be particularly valuable for real estate agents and sales professionals, as the topics addressed are directly related to increasing commissions, building a stronger personal brand, and managing client relationships more effectively. Sorrell’s experience with premium real estate brands and his specialized programs in this sector make this event a concrete opportunity for professional development.
Beyond theory, the focus of the event remains on practical application—how to create higher demand for services, how to avoid competing on price, and how to build a positioning that justifies higher fees.
At a time when the Albanian market is evolving toward more sophisticated sales and marketing standards, this event sends a clear signal: the era of “cheap selling” is being replaced by the era of “value selling.”
For tickets contact 0675088802
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