Technology evolves fast. But behind every innovation that transforms markets stand people who understand the deep connection between humans and numbers, creativity and strategy.
This November 6, AllWeb brings to Tirana two figures who embody that connection: Kaido Kukk, the architect of smart finance at Iute Group, and Anja Nikolovska, the creative voice leading strategic communication at Pikasa Analytics.
Two different worlds, speaking the same language — the language of innovation.
Kaido Kukk – The man who brought the “Buy Now, Pay Later” revolution to the Balkans
If today instalment purchases are so simple, instant, and paperless, behind that transformation stands the vision of a leader who understands that digital convenience is the currency of the future.
For the past four years, Kaido Kukk has led the Dealer Loan Program at Iute Group, one of the most successful fintechs in Eastern Europe. He has successfully expanded the “Buy Now, Pay Later” (BNPL) model into four key markets, Albania, North Macedonia, Bulgaria, and Moldova, connecting Iute Group with thousands of partner merchants and enabling more than 130,000 consumers every year to shop easily through flexible payment options.
But more than the numbers, it is the transformation of experience that makes Kaido’s work unique. He has spearheaded Iute Group’s transition into a fully digital ecosystem — from paperless agreements to in-store self-service and online purchases completed in just seconds. “Digitalization is not just technology, it’s trust. And trust is earned by making people’s lives easier,” says Kaido. The result? A market that believes in smart payments, a model growing stronger every day, and a mindset that sees the future as a blend of simplicity and innovation.
Tickets are available online: allweb.digital
Anja Nikolovska – Where data breathes creativity
In an era where every decision is driven by data, Anja Nikolovska is the voice that reminds us that behind every chart lies a human story.
As Marketing Manager at Pikasa Analytics, she leads communication strategy by blending analysis, art, and emotion. With more than a decade of experience in the IT and software industry, Anja has built bridges between numbers and people, turning raw data into messages that inspire.
At Pikasa, she is the engine that gives the brand a meaningful voice, not only through campaigns but through stories that connect deeply with clients’ realities. For her, marketing is much more than promotion, it is the art of purposeful communication, where every strategy becomes an experience and every analysis an emotion.
Her career includes senior positions roles in major technology companies, impactful international campaigns, and events that have brought together the region’s community of innovators. She embodies a simple philosophy: “It’s not enough to have data. You must understand it, feel it, and tell it.”
Why you should attend AllWeb this november
Because it’s more than a conference, it’s a journey to the heart of innovation. Kaido Kukk and Anja Nikolovska represent the two sides of the same coin that defines the future of business: finance and creative imagination. They don’t speak in theories, but from experience, real stories that have changed markets across the region.
At AllWeb, ideas turn into strategy, and strategy turns into action. It’s where startups, leaders, creators, and professionals come together to understand not only what’s happening — but how to lead the change.
Tickets are available online: allweb.digital
Startup tickets can be reserved by contacting: gerti@newmedia.al
Get your tickets NOW through the official link and take advantage of the 4+1 free offer!
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