Elvis Shera, a professional with a rich history in technology and a deep commitment to financial education, has an inspiring journey. Born in Shijak and raised in Italy, Elvis completed his studies in Microelectronics and Information Technology at the University of Pisa, later pursuing a successful career in Germany. He has worked in major international companies and owns his own consulting firm. In addition to his technological achievements, Elvis has launched an initiative for financial education aimed at helping young people achieve financial independence and avoid scams.
Who is Elvis Shera? What is your background?
“I was born in Shijak and moved to Italy with my family at the age of 13. I lived in Italy until I was 27, where I completed my studies as a surveyor and then at the University of Pisa in Microelectronics and Information Technology. I also obtained other diplomas in Network Technologies and Cybersecurity in collaboration with the CNR/Pisa research center. After initial jobs in Italy, I decided to move to Germany. From 2007 to 2023, I worked for various world-renowned firms in the technology sector and then opened my own consulting firm. During my stay in Germany, I continued, both for work and personal interest, to take courses and training in cybersecurity and robotics. I am fluent in Italian, English, and German. I also have a family with three children.”
What are your professional engagements/career so far?
“My professional engagements continue in consulting and collaborating with technological giants on projects in hardware development, software, and AI. Parallel to this, I manage businesses belonging to my family. In the future, my engagements will be between Albania and Germany. Regarding this initiative, the knowledge gap is still significant, and engagement in this field would be desirable with a gradual transition from current commitments to the educational part. This is currently a plan or desire.”
When did your financial education initiative start and what do you aim to achieve with it?
“Financial education started after I created my family (2007) and the sensitivity to think about the future became a pressure factor. Although during my education years, I was exposed to basic economic theories, I realized that the tools we need in life to be financially independent were not taught to us. Everywhere I looked, opportunities were for nominal gains but a real loss. So, for a young person without many savings, it was difficult. The individual objective was clearly to achieve financial independence, and at those moments, the journey to learn as much as possible, both in theory and practice, begins. I believe the basic education system lacks in providing the tools needed for every individual or family, and this initiative aims to fill this gap. The initiative to educate others started as a way to help others avoid scams and has evolved into a wider range of educational articles. We can say that this initiative formally started 8 months ago.”
What do you think are the main challenges in this direction and how will you address them?
“The challenges faced are twofold. On one hand, the mistrust that has been created due to many scams. On the other hand, the time it takes to reach a wide audience. Addressing these challenges is achieved by building trust and increasing presence on social media and every other possible channel such as dedicated groups.”
To whom are your financial education messages directed?
“The message is directed to all young men and women aged 19 – 55. However, it is not a strict limitation.”
Which models have you referred to in this direction?
“During my educational years, I have read a lot and watched many different podcasts from professionals in various fields. I believe the channels I have watched are a successful intermediary (Blogs, Newsletters, YouTube, etc.). These are precisely the channels I am currently using while also trying to find my originality.”
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