OpenAI’s challenger to Google is now on the market. The company has launched ChatGPT Search, an evolution of the SearchGPT prototype unveiled this summer. Integrated into OpenAI’s ChatGPT platform, ChatGPT Search is designed to provide “real-time” answers to queries, says OpenAI, drawing from a variety of online sources.
Powered by a fine-tuned version of OpenAI’s GPT-4 model, ChatGPT Search offers information and images from the web, such as sports results, news, stock quotes, and more, along with links to relevant sources where users can ask additional questions to refine their ongoing search. ChatGPT will choose to search the web based on what you ask, or you can manually opt to search by clicking the new web search icon.
The answers provide attribution both in the text section and in the sidebar for news publishers and other data sources that OpenAI has licensing agreements with. For example, a search for weekend activities in San Francisco may offer a summary of information from local news websites, while a follow-up question for restaurant recommendations will give a list of local options. Questions related to election results will be directed to sources like AP and Reuters, according to OpenAI.
ChatGPT Plus and Team users will have access to ChatGPT Search on mobile and the web to start, while OpenAI’s enterprise and educational customers will get access to ChatGPT Search in the coming weeks, followed by free-tier users.
OpenAI has also released a browser extension to make ChatGPT Search the default search engine in Chrome. OpenAI says it plans to continue improving search, especially in areas like shopping and travel, and to use its “reasoning” models for “deeper searches.” The company also plans to bring ChatGPT Search to its “Advanced Voice Mode,” as well as to users who are logged out of ChatGPT.
Some publishers have opposed AI-generated summaries, such as ChatGPT Search and Google’s AI Summaries, arguing that they threaten to negatively impact traffic to their sites from which they gather their information. A study revealed that AI Summaries could negatively affect around 25% of publisher traffic due to a lack of emphasis on article links.
OpenAI says it has incorporated feedback from publishing partners about how ChatGPT Search determines which articles are most relevant to a query, as well as the length of the summaries and citations for the articles.
OpenAI says it has incorporated feedback from publishing partners regarding how ChatGPT Search determines which articles are most important for a query, as well as how it defines the length of summaries and citations for articles.
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