On February 11, 2025, the second edition of the Product Launch Series by AlbaniaTech took place, spotlighting Pigi App, an innovative application designed to help children develop financial literacy from an early age. The event gathered over 30 participants, creating an engaging and interactive discussion led by the app’s founders, Bora Selenica and Irena Matraku.
Pigi App is not just another educational tool—it is a solution aimed at instilling healthy financial habits in children by teaching them the basics of money management, saving, and financial responsibility in a fun, accessible, and engaging way. During the presentation, Bora and Irena emphasized that financial education should not start in adulthood but in childhood when habits and behaviors around money begin to form.
“We believe that financial education should be an essential part of a child’s growth. Pigi App provides a practical and engaging approach to making this process easier and more enjoyable,” said Bora Selenica during her speech.
What made this event particularly compelling was the level of interaction between the speakers and the audience. Participants had the opportunity to ask questions, share thoughts on the challenges of financial education in Albania, and better understand how the app can help children develop smart money habits.
One of the most interesting moments of the event was when a parent shared their personal experience about the struggles of teaching children the value of money, highlighting Pigi App as a much-needed tool to improve this aspect of parenting.
Closing the discussion, Irena Matraku emphasized that the goal of Pigi App is not just to educate but to change the mindset around money management from childhood. “We are not just building an app; we are creating a new culture of financial literacy for future generations,” she stated.
The event ended with an open discussion among participants, reinforcing the importance of technology in enhancing financial skills for children and promising a continued journey of innovation for Pigi App.
This event was a clear testament that technology-driven solutions with a social mission have the power to create meaningful changes in society, and Pigi App is one of them.
See you on Product Launch #3
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