In a dynamic atmosphere filled with positive energy, last night marked another event in the “Product Launch Events” series, organized by AlbaniaTech, this time in collaboration with the promising company Cyber Morfosis. The event took place at the One Connect Hub and brought together technology professionals, students, and cybersecurity enthusiasts.

At the center of attention was PRiM – an intelligent solution for managing digital risk, data, and supplier vulnerabilities. PRiM is the result of the expertise and vision of two Albanian co-founders: Edlira Martiri and Gentjana Muça.
The evening began with a presentation by co-founder Edlira Martiri, who shared the story behind the creation of Cyber Morfosis and its mission to raise awareness and build capacity in the field of cybersecurity in Albania and beyond. She emphasized the importance of developing customized solutions that directly address the real needs of the digital market.

Joining live from the Netherlands, co-founder Gentjana Muça presented PRiM and delivered a detailed demonstration of the product’s main features: from supplier management and risk assessment to the creation of personalized incident management scenarios and the development of a proactive approach to cyber threats.
The highlight of the evening was undoubtedly the interactive Q&A session, where attendees engaged directly with the founders, discussing challenges, the product development process, and the vision for the future. Guests shared very positive impressions, praising not only the high level of professionalism but also the clarity and relevance PRiM brings to an increasingly complex and digitally threatened market.

This latest event once again confirmed that AlbaniaTech and its partners are building vital bridges between innovation and the real needs of the market, giving space and voice to Albanian startups with global potential.
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