EasyPay is a leading FinTech institution in Albania. It is an inclusive digital payment platform that allows people to send money and make real-time payments for a large portfolio of local services, saving time, money and reducing discomfort. Customers can credit their EasyPay e-wallet either with cash at one of the +470 agents all over Albania or cashless from their mobile phones. By providing safe and inclusive top-up alternatives, both the banked and the unbanked can have access to digital financial services and make real-time, online/mobile payments. EasyPay works with various private and public institutions and is the national partner of Ria Money Transfer, the third biggest Money Transfer Operator in the world.
What was the challenge?
There have been a few problems that EasyPay encountered in the Albanian market, which inspired them to create their platform and help the industry grow. The payment process used to be slow and expensive, there were relatively high levels of informality and the population appeared hesitant regarding digital payments.
What is the solution?
EasyPay created a one-stop platform that enables real-time payments (available on the web, mobile and physical shops throughout the country) EasyPay’s inclusive platform is designed to give access to digital financial services to everyone in society, even in the areas where banks are not easily reached.
EasyPay marks its 11th year in the market, and every year its customers rank the service as:
- Easy to use:
- Fast performance
- Safe technology
Portfolio of Services:
EasyPay has introduced the first e-wallet account in Albania, offering:
- In-app payments for a large portfolio of services which include: Utilities, MNO Top-ups, Internet, PayTv, Fines & Taxes, Microloans, etc.
- Ecommerce payments through the e-wallet account – at authorized e-commerce partners who have implemented the “EasyPay button” as a payment method
- Ticket payments for various events
- P2P (peer to peer) payments
- Voucher payments
EasyPay is planning on expanding the product/service line and having a geographical expansion soon.