Publer is a social media management platform that allows users, mostly businesses, to schedule and manage their content across Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, and YouTube.
Besides basic scheduling, users can collaborate with other members, view analytics and integrate other services that are used daily in digital marketing.
Publer’s goal is to help businesses have an effective online presence without spending a fortune.
What was the challenge?
It started as a side-project for Ervin, to allow his brother to schedule posts on Facebook for his new travel agency. Facebook did not have that as a built-in feature back then.
As more social networks joined the scene and became popular, the harder and more expensive it got for businesses to maintain an online presence on all of them.
In this day and age, if you don’t show up on your customer’s social feed, you don’t exist.
What is the solution?
The solution for Ervin, was building a platform that allows users to connect and schedule posts for all their social accounts.
Initially, it supported only Facebook, and eventually, all major social networks are now supported. Publer has a team of 14 and they’re serving nearly 70,000 people from all over the world.
The biggest milestone was the partnership with AppSumo. They truly helped them go global.