At the latest edition of Growpreneur, one of the standout startups was Stampisti, a platform offering product personalization through a fusion of creativity and technology. This unexpected success wasn’t a stroke of luck, but the result of hard work and relentless dedication from founder Elena Velaj and her team. They’ve brought a fresh and innovative concept not only to the Albanian market but with aspirations far beyond.
Stampisti secured a €20,000 investment offer, along with mentoring and strategic support from Rezart Lahi, Kozma Seferaj, and Grant Van Cleve. Business Magazine had the opportunity to speak with Elena Velaj and Rezart Lahi to learn more about the startup’s journey and how it could evolve into an international success story.
For Stampisti, the investment means more than just financial backing—it’s a pivotal moment of recognition for the team’s hard work and courage in launching a bold new idea into the market.
“We are truly honored by the trust and opportunity we’ve been given! I see this as a reward for all the dedication we’ve poured into this idea,” shared Elena Velaj, the founder of Stampisti.
Her idea initially began as a way to offer personalized artisan products, but through the Growpreneur program, that vision evolved dramatically.
Every entrepreneur faces a point where their idea must confront reality. For Stampisti, that moment came with the launch of their Minimum Viable Product (MVP).
“The most critical and rewarding moment was the day we had to present the MVP of our concept. That was the turning point—to push forward or pull back. Thanks to the team, especially Kristina and Gevi, we stood our ground! We presented, received great feedback, and we won.”
When asked about the most valuable form of support at this stage, Elena emphasizes the power of combining capital with expertise.
“Personally, I believe that advice and networking are the greatest assets a startup can have at any stage. Of course, funding is also crucial—it helps us move forward with development and growth.”
Growpreneur participation brought a new level of responsibility, including the trust of respected investor Rezart Lahi and access to the Keiretsu Forum international network.
“We’re incredibly happy and honored! Rezart is a role model, and his trust in us means a lot. Why not one day reach his level of success? The Keiretsu Forum is another level of opportunity—a golden one—and we’ll use it wisely.”
Stampisti operates at the intersection of creativity and technology. So how does the team maintain balance?
“I truly believe creativity and logic can work perfectly together to build a successful business,” Elena says.
Looking ahead, Elena is more determined than ever to push beyond the boundaries of what she once thought was possible.
“Yesterday, it felt impossible to gain support from someone who’s built a business. But now, having earned the trust of three investors and secured an opportunity through the Keiretsu Forum—it’s clear anything is achievable with hard work and dedication. With their guidance and belief, we’ll enhance our product and move forward. What’s next… let’s see ;)”
What set Stampisti apart wasn’t just its use of technology or its market potential—it was the founder’s presence and passion. What drew Rezart Lahi in was the idea’s capacity to grow into something much bigger.
According to Lahi, Stampisti isn’t just a clever idea, but a scalable initiative that could become a full-fledged marketplace, connecting designers and workshops specializing in printing.
“There are a few alternatives locally, but if investments, mentorship, and connections focus on a platform that unites all parties, it becomes easier for anyone looking for personalized gifts to find a single destination in the region.”
To turn this project into a global success, Lahi emphasizes the importance of first building a strong foundation in the local market. He warns that many startups rush into international expansion without first establishing a viable, profitable model at home.
“International expansion should come only after the company builds a solid methodology and strong operational systems.”
On a practical level, Lahi outlines several key steps: forming partnerships for production, incentivizing designers with revenue sharing, and expanding the product range to hundreds of customizable items—from canvas prints and bags to shoes, umbrellas, and puzzles. He also suggests exploring technologies like UV printing, embroidery, embossing, debossing, and engraving.
Furthermore, he sees potential in offering premium personalization services—from luxury handbags to high-quality jackets—giving users the tools to create their own personal brands.
“This is how a simple idea can become a regional marketplace for the personalization industry,” Lahi concludes. “But the idea is just the beginning. Execution is what makes the difference—and that requires a strong team in marketing, sales, partnerships, and financial management. Now is the time to build big companies from simple yet practical ideas.”
What Makes a Startup Stand Out on Demo Day?
Shkëlzen Marku, one of the key figures behind Growpreneur and a major supporter of innovative entrepreneurship in the region, outlines 10 key elements that can turn an ordinary pitch into a real investment opportunity:
- Clear solution to a real problem: Demonstrate a tangible, tested solution (MVP or live product).
- Strong narrative and compelling pitch: The presentation must flow logically and emotionally.
- Clear progress indicators (traction): Show real user data, revenue, or partnerships.
- Sustainable and understandable business model: Clearly explain how the startup makes money, monetization plans, and cost structure.
- Credible and well-rounded team: Investors want to see capable people who can execute the vision.
- Scalability potential: Explain how the startup can expand beyond the local market and what makes it competitive.
- Specific funding request and usage plan: Clearly state the amount needed and how it will be used.
- Active participation in Q&A sessions: Be prepared to answer questions clearly—this builds trust.
- Clean and professional visual presentation: Well-designed slides and short product videos enhance engagement.
- Strong closing and call to action: End with a memorable message and clear ask for investment or support.
The Stampisti story is proof that a simple idea—when fueled by passion, creativity, and smart execution—can grow into a global success story. With backing from renowned investors and powerful mentors, this Albanian startup is well-positioned to transform the personalization industry and compete on a global stage. And this… is just the beginning.
4o
0 comments