Startup Fundraising: How To Craft Startup One-Pager For Investors?

So you're an entrepreneur running your own business with an aim to grow and scale. In that case, it's crucial to learn how to look for financing as startup fundraising is one of the most challenging aspects of launching a successful company. Whether you're seeking funding through VC funds, business angels, online matchmaking platforms for startups and investors like Vestbee, or crowdfunding campaigns – there are some basic rules that you should follow in order to craft a perfect startup one-pager that will catch investors interest. 

So let's discover some tips you can use to make outstanding startup one-pager and secure funds from investors! 

What is a startup one-pager?

A startup one-pager is a brief summary of your business, including a company and team overview, the problem it solves, market potential, main competitors, go-to-market strategy, traction, business model, and crucial milestones. Investors want to know those aspects of your business to understand what they're getting into when investing in your company.

What types of investors should your startup target?

You might share a startup one-pager or investment deck with different types of investors. For example, angel investors are high net worth individuals who invest their money in startups they believe in, usually at the earliest stages. VC funds are institutions that invest in exchange for an equity stake in the company they fund to achieve high returns.

Both angels and VC funds have various business requirements while looking for an investment opportunity and will most likely be willing to invest in your company, among others if:

1. It is well-thought and backed with data
2. There's solid evidence of huge market potential
3. The founders have a proven track record of experience with similar or complementary ventures

So before your startup begins with the fundraising process, make sure to create concise and comprehensive yet powerful fundraising materials, like startup one-pager, elevator pitch, and pitch deck for investors. Well-crafted documents will convince investors why their money should be invested in your startup instead of someone else's while emphasizing its key features and benefits. 

Learn how to craft your startup one-pager on this article by VESTBEE! Click to read the full article.