When we talk about technology, creativity, and the power to change the way we think and act, AllWeb Digital Conference 2025 stands as the stage where these ideas come to life. It’s more than just an event for tech and innovation professionals, it’s where ideas are born that redefine how we work, think, and build the future.
This year, two of the most anticipated speakers are Yoad Mick and Vesna Mardonovic, two individuals with very different journeys, yet one shared purpose: helping people and businesses unlock their full potential.
Vesna: The Science and Strategy Behind Smarter Media Decisions
With over 30 years of experience in leadership, marketing, and media strategy, Vesna has shaped how some of the world’s largest brands think about communication and impact. Her journey spans from building a successful media agency as CEO — leading OMG/OMD/PHD across the Adriatic and Balkans — to serving on the GSK leadership team, where she was responsible for strategic and tactical media planning across 30 markets.
Today, Vesna helps organizations optimize their media decision-making, enhance agency performance, and maximize return on investment through tailored audits, consulting, and training. Her approach combines data-driven insight with human understanding — recognizing that great media strategy isn’t just about numbers, but about connecting with people in meaningful ways.
Her career includes high-impact roles such as Media Director for CEE Consumer Healthcare at GSK, leading GSK’s global media training programs, and guiding international teams toward greater efficiency and measurable outcomes. As President of the Effie Awards Slovenia 2020 and a certified coach from the London School of Business Coaching, Vesna brings not only expertise but also empathy and perspective into every project she leads.
A passionate traveler who has explored 64 countries, Vesna draws inspiration from real-world human behavior — observing, learning, and translating those insights into strategies that make brands more relevant and impactful.
Yoad Mick: From Special Forces to the Coach of Imagination
Coming from a completely different professional background, Yoad Mick reminds us that true transformation begins in the mind. A former special forces officer turned psychology graduate,turned advertising creative turned marketing executive – Yoad has built a career that merges choice, discipline, and creativity with personal and professional growth into a unique methodology that trains imagination like a muscle called IMAGYM, which stands for Imagination Gym
As an imagination coach, Yoad helps individuals and teams activate what he calls “Proactive Imagination” — a new approach to thinking and doing that allows people to unleash the potential they already possess. This is not just a technique; it’s a daily mindset practice that shifts from reactive imagination to proactive imagination, and trains the mind to see more opportunities, make bolder decisions, and lead with greater awareness.
His experience in top advertising agencies and international corporations in executive management roles has given him a deep understanding of how people and organizations function. This has allowed him to design programs now used in universities, startup accelerators, and executive education programs worldwide — helping hundreds of leaders, researchers, and founders achieve tangible transformation.
In an era where everyone talks about artificial intelligence, Yoad brings attention back to something profoundly human — imaginative intelligence: the ability to envision what doesn’t yet exist and make it real.
When Strategy Meets Imagination
On the AllWeb Digital 2025 stage, the presence of Vesna Mardonović and Yoad Mick is no coincidence. It symbolizes the meeting of two complementary forces: strategy and imagination, logic and creativity, analysis and intuition.
Vesna demonstrates how media expertise, strategic insight, and data-driven leadership can guide smarter, more impactful decision-making — while Yoad shows how imagination makes those decisions more human, sustainable, and inspiring. Together, they represent two sides of the same coin — the kind of lasting success that emerges when analytical precision meets creative vision.
A Stage for Learning, Reflection, and Action
Their participation in AllWeb 2025 is a unique opportunity for professionals who want to take a step forward — not only in their careers but also in how they think about success. They won’t be talking about abstract theories, but about practical methods that have already transformed organizations and leaders around the world.
In a time when digital transformation requires not only technical skills but also emotional and imaginative intelligence, Vesna and Yoad bring the formula that makes this balance possible.
If you need a reason not to miss November 6th, here it is: AllWeb Digital 2025 will be the meeting point of the minds shaping the future of business, innovation, and leadership — in the Balkans and beyond.
Tickets are available at the official conference website: allweb.digital
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