AllWeb Conference, taking place on 6 November in Tirana, has announced two new speakers joining its growing line-up of international and regional experts: Lisa Hogg and Boban Ilik.
AllWeb brings together business leaders, marketers, entrepreneurs and some of the most compelling voices in digital marketing, innovation and technology for one intensive day of ideas, insights and conversations.
This year, one topic is impossible to ignore: Artificial Intelligence is reshaping the way businesses operate. The question facing companies today is no longer whether AI will transform business, but what leaders and organisations should be doing now to navigate this transformation.
From leadership and brand trust to marketing, creativity and content creation, AllWeb will bring voices from across Europe and the region to Tirana to explore what is really changing in business and how companies can prepare for what comes next.
The speaker line-up already features several prominent names, including Todd Rowe, former executive at Google, Apple, Adobe and SAP, who built a Google business unit that grew from $250 million to $8 billion; Kremena Yordanova, Fractional CMO and former adidas and Reebok executive, who will explore the future of trust in the age of AI; Ivan Minić, founder of Burek.com and the Pojačalo podcast and one of the leading voices in digital entrepreneurship in the Balkans; and Dr. Péter Szántó, Chief Production Officer at reel8 and Forbes “30 Under 30” honoree, who will discuss how AI is transforming content creation.
Lisa Hogg: Purpose-Led Strategy
Lisa Hogg is the latest speaker confirmed for AllWeb 2026. She is the founder of BRAVE Amsterdam, a strategic consultancy focused on brand growth at the intersection of strategy, sustainability, culture and creativity.
With more than 20 years of international experience in brand and marketing leadership, Lisa has led global brand strategies, integrated marketing programmes and sustainability initiatives for some of the world’s most recognised companies.
Her experience across both agency and client-side roles enables her to connect commercial ambition with creative excellence, helping organisations challenge conventional thinking and build brands that genuinely matter.
Boban Ilik: Where Marketing Engineering Meets AI
Joining Lisa on the AllWeb stage is Boban Ilik, Marketing Engineer and Outreach Manager at Flow Agency, a B2B marketing agency specialising in SaaS startups and professional services.
With nearly a decade of experience in SEO, Boban leads link-building operations while developing internal tools that automate and improve marketing processes. His recent work includes AI-powered workflows for competitor analysis and publication auditing, as well as full-scale website migrations to modern platforms.
He regularly speaks at international conferences on topics including link building, visibility in AI-powered search engines and the emerging role of Marketing Engineering within modern agencies.
His most recent presentation took place in September at the SaaS SEO Alliance Conference in India. His next stop will be Tirana, for AllWeb 2026.
Early Bird tickets are available until 30 September.
6 November · Tirana
allweb.digital
0 comments