DIAGEO, the world’s leading premium drinks business, is now present in Albania.


From July 1st, 2023, DIAGEO, the producer of Johnnie Walker, Gordon's, Smirnoff, Tanqueray, Baileys, Guinness, and Captain Morgan, will be in Albania through a partnership with GEMAK, a market leader in import, distribution, and strategic partnership of the world's best-selling brands. DIAGEO and GEMAK have been strategic partners since 1992. They have developed a strong and successful partnership over the years in Kosovo and North Macedonia.

"We are extremely excited to expand our partnership with GEMAK, one of our oldest partners, to Albania, a strategic market for Diageo. We believe there is incredible potential here, especially with the thriving tourism industry and the growing trend of premium alcoholic beverages. We are eagerly looking forward to capturing this opportunity together with GEMAK," said Michael Holm, Managing Director of Diageo Eastern Europe.

This new partnership aligns with DIAGEO's efforts to enhance its distribution network in the region. For this purpose, GEMAK has established the AGMAM Group company based in Tirana, Albania, which will handle the sales and distribution of DIAGEO products.

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