This past weekend, Tirana was transformed—not just into the country’s administrative capital, but into the capital of development, ideas, and reflection on both success and failure. At the heart of this movement—one that inspired, challenged, and sparked new mindsets—stood calmly yet powerfully the figure of Vasil Naçi. A man who doesn’t speak of success as a myth, but sees it as a daily effort that begins within.
For three consecutive days, over 770 people from across Albania and the region, with diverse backgrounds but a common goal—development—gathered for one of the most powerful events of the year: “Master the Business.”
Naçi, known as one of the most successful business figures in the country and founder of Agna Group, opened the event with a keynote speech that set the tone for the training: “The philosophy of success doesn’t begin with calculations but with how a leader thinks.”
“Being in business means being in a constant challenge. The one who wins is the one ready to be challenged every day,” he stated.
According to Naçi, the leader, their philosophy, and their mindset are the cornerstone of a successful company. During these intensive three days, the training became a laboratory of ideas, strategies, and reflection. The vision of the leader is the gravitational force that holds every organization together. If the leader lacks a clear philosophy and a goal beyond monthly profits, the company will have a short lifespan.
“A company doesn’t just need good products. It needs a good culture, a growth mindset that flows from top to bottom,” Naçi emphasized.
From Finance to Marketing: Speakers Who Inspired and Challenged Traditional Thinking
One of the most impactful moments of the event was the intervention of Prof. Dr. Sherif Bundo, who spoke about the power of financial analysis—not just as a calculation tool but as a strategic decision-making instrument.
“Finance is not just numbers in Excel. It tells the story of a business’s success or failure. Those who understand it, predict better,” he said, sharing concrete examples from his practice.
In another session, Dr. Alma Bici focused on the strength of branding and communication, challenging participants to look beyond logos and colors.
“Branding is not what you say about yourself, it’s what others say when you’re not in the room,” she said, citing brands that have built emotional connections with their clients—not just loyalty.
In the same vein, Dr. Ahmet Shala, with his experience in management, brought a deeper dimension to transformational leadership.
“Management is doing things right. Leadership is doing the right things. You need both, but only one drives you forward,” he said.
Technology and Innovation as Pillars of Growth
Ermal Sadiku, a digital transformation expert, addressed the importance of technology and innovation as key pillars of business growth. He emphasized that companies that don’t adapt to technology are destined to fall behind.
“Digitalization is no longer a luxury. It’s a condition for survival. Today’s customer is more informed and faster than your business,” he warned.
Meanwhile, Arti Marko, a sales trainer, touched on a more practical nerve: the optimization of sales as both an art and a science.
“Sales are no longer about persuasion. They’re about relationship-building—and those who know how to listen do it best,” said Marko.
For participants, “Master the Business” wasn’t just an event—it was an internal and professional transformation. From young entrepreneurs seeking direction to company executives looking for inspiration for the next step, everyone walked away with notebooks full of ideas but, more importantly, with a renewed sense of responsibility.
“It made me realize that my business needs more mindful leadership,” said a participant from the manufacturing industry.
“I came looking for ideas and left with a whole new approach to my staff,” added another.
Why Do We Need Events Like This?
In an environment where professional networks are often fragmented and access to high-level knowledge is a challenge, events like “Master the Business” are a necessity—not just for those in business but for any individual who seeks growth.
They create spaces for reflection, stimulate collaboration, and spark questions that linger long after the lights in the hall have dimmed.
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