The regional conference on digital marketing, innovation, and technology, AllWeb, returns to Tirana on November 6, 2026, once again bringing together international speakers, inspiring stories, and discussions on the trends transforming business and communication.
AllWeb is pleased to announce the first two speakers for this year’s edition: Serbian entrepreneur Ivan Minić and Hungarian artificial intelligence and digital production expert Dr. Péter Szántó. Although coming from different professional backgrounds, both share a common ability: identifying major shifts and turning them into real opportunities for businesses and professionals.
Ivan Minić – One of the Most Influential Voices in Digital Entrepreneurship in the Region
For more than two decades, Ivan Minić has built a career at the intersection of technology, marketing, and entrepreneurship. He is the founder of several successful initiatives, including Burek.com, MojaPijaca.rs, TurnKey, DigiTalk, and the renowned Pojačalo Podcast, which has become one of the Balkans’ leading platforms for entrepreneurial education and inspiration.
Throughout his career, Minić has advised international companies on their digital presence in local markets. Today, he focuses primarily on mentoring entrepreneurs, supporting the growth of small and medium-sized businesses, and creating content that helps individuals build and advance their careers.
His expertise spans innovation, marketing, personal development, neurodiversity, and entrepreneurship. In recent years, he has also contributed as a consultant and expert to projects supported by international organizations such as USAID, UNDP, UNICEF, OSCE, the World Bank, and the Thomson Foundation.
At AllWeb 2026, Ivan Minić will share his insights on building communities, the power of authentic content, and the challenges of entrepreneurship in an era increasingly shaped by technology.
Dr. Péter Szántó – From Personal Branding to AI-Generated Films
The second confirmed speaker is Dr. Péter Szántó, Co-Founder and Chief Production Officer at reel8, a modern AI-powered digital production studio. He returns to AllWeb after previously speaking at the conference.
Recognized as one of Hungary’s most active figures in the innovation ecosystem, Szántó is a Forbes 30 Under 30 honoree, author, three-time TEDx speaker, and international expert in branding and emerging technologies.
His professional experience includes collaborations with well-known companies and organizations such as Mastercard, Tesco, Ogilvy, ProSiebenSat.1, Furla, and OTP Bank. He has also spoken at prestigious global events including SXSW, Lean Startup Conference, Business of Software, Wolves Summit, and Brain Bar.
In Tirana, he will present the session:
“AI Transformed Content Creation – You’ll Lose If You Don’t Follow!”
Before the keynote, attendees will have the opportunity to watch a special 10-minute premiere screening of a short film created entirely with artificial intelligence.
During his presentation, Szántó will demonstrate how AI is transforming the entire audiovisual production process—from storytelling and scriptwriting to generating hyper-realistic visuals, emotionally expressive synthetic voices, and managing a professional production pipeline with a significantly smaller team than a traditional studio would require.
Participants will also gain practical insights into the most advanced AI tools currently available, best practices in prompt engineering, and the workflows that are enabling content creators to produce faster, smarter, and on a much larger scale than ever before.
With more than 3,500 participants, hundreds of speakers over the years, and a growing community of professionals, entrepreneurs, marketers, and innovators, AllWeb has established itself as one of the region’s leading events dedicated to digital marketing and emerging technologies.
The 2026 edition will take place on November 6 in Tirana and will feature discussions on artificial intelligence, marketing, content creation, innovation, and the future of business in an increasingly technology-driven economy.
Further information about the program and additional speakers will be announced in the coming weeks.
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