Future2Tech returns this year with new innovations and surprises. We recently conducted an interview with Enejda Sheku, CEO of Iceberg Communication & Iceberg Exhibitions. Enejda shares with us the latest developments to expect from this fair, where technology and innovation companies and institutions, along with their partners, will have the opportunity to showcase the latest advancements and the benefits of utilizing technology.
As the leader of Iceberg Communication and Iceberg Exhibitions, Ms. Sheku reflects on the journey of Future2Tech, the Innovation, Technology, and Education Fair. “We are on the brink of the second edition, as the first edition set the standards for this annual event. This year, we are determined to witness the evolution of the fair, driven by increased interest and high participation from exhibitors. This development is expected as a result of several factors that have also shaped our approach as fair organizers to conceptualize it as a leading innovation and growth platform in the technology industry,” emphasizes Enejda Sheku for Businessmag.al.
What is your approach to niche segments with the Future2Tech fair?
By focusing on the most current and high-interest topics, such as artificial intelligence, digital transformation, fintech and virtual currency, cybersecurity, and sustainable technological solutions, the fair not only aligns with these trends but also attracts the attention of leading companies in these fields to participate as exhibitors. This targeted approach has created a platform aiming to “leave a mark,” where exhibitors present their latest innovations to an audience specifically interested in their niche.
If we think of it as an “open buffet,” I can say that during the first edition, we had a little bit of everything—plenty of different dishes to try from. This time, everyone will still have the opportunity to find what they need at the fair, but as organizers, we are focused on gradually developing niche themes, concentrating on a few dishes that are absolutely trending and in high demand. This way, we aim to attract the best experts and companies in these fields, making the fair more interesting and impactful for everyone involved in various capacities.
How will different presentation areas be integrated?
As organizers, we are pleased to offer all exhibitors and visitors unique opportunities to interact with diverse audiences through dynamic and varied presentations in different areas of the fair. Through various exhibition methods, the goal is to create a platform for interaction, learning, and growth.
- Demo Zone, created for exhibitors who will have the opportunity to showcase their products and services more interactively through live demonstrations.
- Event Zone, where a series of forums and presentations will be held, ranging from a forum of the country’s largest business leaders, expert panels, thematic discussions, to interactive presentations of tech startups before investors.
- Additionally, the Media Zone will offer opportunities for exhibitors and businesses joining the fair to participate in interviews with a deeper and more emotional narrative about their journey in the market.
What will be the highlight of this edition?
The startup competition was an idea that emerged during the first edition as a need to highlight one of the fair’s key pillars. In this upcoming edition, the startup competition will receive significant focus and increased organizational commitment. It is conceived as a way to identify and showcase rising talents in the technology industry, offering an annual platform to present their ideas and innovations to a carefully selected jury and a group of major investors.
Important names in the investment world will join us, promising fantastic opportunities for all those who dare to present their ideas. The names of these investors deserve a special announcement soon.
The evolution of the Future2Tech fair in its second edition is a testament to our commitment as organizers to making a substantial contribution to innovation, technological development, education, and sustainability. As the Future2Tech fair continues to grow and rapidly adapt to the industry’s needs, I am confident that we will consistently attract important companies and institutions as exhibitors, not only in the national and regional markets but also globally.
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