Recently, Asetila Koestinger von Sonnenland, founder of BeVi AI, shared an insightful post highlighting the importance of sustainability for startups and small businesses. In this article, she discusses her personal experience and how a friend’s feedback inspired her to make sustainability a core part of her business model from day one.
Part One: Cutting Through the Confusion—Understanding Sustainability Frameworks
Sustainability might seem like a buzzword, but as Asetila explains, it is actually a critical need for the future of our businesses and our planet. However, navigating through the numerous frameworks and initiatives—such as the EU Twin Transition, SDGs, ESG, CSR, and more—can feel like stepping into a labyrinth. For many startups and small businesses, this complexity breeds confusion rather than clarity.
In her post, Asetila addresses the common concerns entrepreneurs face: “What should we do? Should we align with the SDGs? Should we focus on the EU’s Twin Transition directives? Or should we wait for mandatory ESG reporting?”
She emphasizes that each framework serves a different purpose and provides guidance on how businesses can decide which approach is most suitable for them.
Part Two: BeVi AI – A Startup Committed to Sustainable Impact
In the second part of the post, Asetila introduces BeVi AI, a Vienna-based startup founded by her and Lusine Abrahamyan, PhD. BeVi AI is a human attention analysis system powered by AI, offering two products: a free mobile camera app and a B2B API that helps companies automate image moderation and create visually appealing content in seconds.
Asetila highlights that BeVi AI is not just another tech startup but a company dedicated to making a positive impact on both people and the planet. This unique approach to sustainability is what sets them apart in the market.
Part Three: The Future of the Economy or the Economy of the Future?
Asetila concludes her post with a reflection on the future of the economy and the role of sustainability within it. She argues that the economy of the future will demand sustainability as a prerequisite for survival and success. Asetila predicts that only businesses willing to evolve and embrace sustainability will survive by 2050.
In summary, Asetila Koestinger von Sonnenland’s post is a call to action for all startups and small businesses to integrate sustainability into the heart of their business models. She makes it clear that sustainability is not just a trend but a necessity for the future of our economy and our planet.
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